In June 2018, Nike launched the ‘JDI’ collection, celebrating the 30th anniversary of the brand’s long-running ‘Just Do It’ slogan. Releasing as part of the pack is the women’s Air Max 1 'Just Do It' in white. The retro runner sports a white leather upper riddled with ‘Just Do It’ text, ranging from the embroidered print on the toe box to the white-on-black banner that wraps around the heel. The black text and white backdrop are accented with pops of orange on the laces, Air unit and outsole.
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